Gary Buck

What I Do

GB EXPERTISE

Brand experiences are each and every exposure that a customer has to your company, your products, messages, packaging, storefronts, salespeople, service centers, press articles—anything that represents your company’s brand. Every touchpoint along this brand experience lifecycle generates impressions in the customer’s mind. Continual, consistent positive impressions lead to sales, positive reviews, referrals and ideally, evangelism. Negative impressions, caused by fractured, unauthentic, misleading or confusing experiences, lead your brand down the opposite path. Learn more about Brand Experience Design.

The strategy and design of brand experiences are critical efforts for every company who sells a product or provides a service. Brands that are perfectly aligned with their customers’ needs, desires and fantasies, are coherent and consistent, are intelligently planned and wonderfully executed, all enjoy the benefits of excellent brand recognition and value. You’ve read about these brands in all of the popular marketing business books—Apple, Harley-Davidson, In’N’Out Burger, IKEA, Starbucks—and can probably name a dozen of your own favorites. Customers flock to these brands, sing their praises and are intensely loyal, both with their hearts and their wallets. These brands have created a positive vibe with their target audience that resonates deeply and drives ideal customer behavior.

I create vibe by creating outstanding brand experiences for your customers.

To me, VIBE means “Visionary, Innovative Brand Experiences.” I have dedicated my professional life to perfecting the process of creating that VIBE: asking the right questions of the right people, synthesizing all of the collected information, finding the right challenges to address, assembling and directing teams to solve the problems effectively, efficiently and elegantly. Learn more about VIBE.

The methodology is unique, bringing together ideas from a wide range of sources and utilizing a diverse collection of skills, tools and systems. The full VIBE process is a six-step methodology that is highly effective at generating maximum positive vibe with your customers in the shortest amount of time. There is a science to it, as well as a magic. Learn more about the VIBE process.

Executing a VIBE-generated strategy and design is also a unique process. By leveraging a network of distinguished creative professionals, we can tailor the solution to the strategy so that the final execution is truly brilliant. Because I’ve worked with these talented individuals and firms over the past twenty years, I know that their capabilities, strengths, professionalism and passion will generate an ideal end result.

Additionally, I provide a unique service that provides a brand with the ongoing ability to measure their brand experience touchpoint performance. Using elements of the VIBE process, I can help you determine the criteria, prioritization, weighting and measurement techniques to determine your brand’s touchpoint metrics. This information is critically valuable when initiating new projects, and is often the first step towards creating coherent and consistent VIBE across an entire brand experience lifecycle. Learn more about Touchpoint Metrics.

I am dedicated to creating outstanding brand experiences that generate positive VIBE for your brand, your customers, and your business. Please explore the rest of the website to learn more about me, my partners, how we think, the work we’ve done, and what we can do for you.